packaging design


Playful Tonight


Playful Tonight


packaging design . branding . art direction . print



Playful Tonight Malaysia is an online retailer that provides premium high quality imported adult toys. Playful Tonight features various genres of adult toys from famous brands such as Leten, Tenga, Fleshlight, Satisfyer, and LELO. Amid increasing sales revenue and popularity, they plan to launch a series of in house manufactured products to gain a bigger market share and improve their brand identity.

Design Inspiration

Caveman Group’s design team took on the challenge of rebranding a sensitive genre that involved adults and explicit content. After various creative approaches, we decided to break the social stigma that Adults Toys are filthy and embarrassing.


We focused on a product story theme of “embrace your true self”. Therefore, our design evolves around a funky, delightful, and modern designs. Other than that, the packaging design was using the colour schemes of bright yellow and orange that align with their target audience personas.

Playful Tonight Packaging Design

Firstly, we came out with product packaging designs that wow Playful Tonight’s consumers. The fresh-looking profiles and vibrant colours combination brings a positive impact on the brand.


Besides, we developed a completely new brand experience that would easily differentiate Playful Tonight amongst the fierce competitors. In short, our designers tend to deliver a crisper and trendier feel to their audiences along with embracing Playful Tonight’s brand philosophy.


The Final Outcome

The result is nothing but amazing, Playful Tonight’s new product packaging immediately stood out from the competition. On the other hand, the eye-catching packaging design had generating amazing sales and leads. Meanwhile, positive feedback from their consumers has been phenomenal until today.

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