packaging design . branding . art direction . print
Playful Tonight is an online retailer who provides premium high quality imported adult toys. Playful Tonight features various genre of adult toys from famous brands such as Leten, Tenga, Fleshlight, Satisfyer and LELO. Amid increasing sales revenue and popularity, they plan to launch a series of in house manufactured products to gain bigger market share and improve their brand identity.
We took on the challenge of rebranding a sensitive genre which involved adults and explicit content. After various creative approaches, we decided to break the social stigma that Adults Toys are filthy and embarrassing.
Hence, we focused on a product story theme of “embrace your true self”. Our design evolves around a funky, delightful, and modern designs, with colour schemes that align with their target audience personas.
WHAT WE DO
We came out with product packaging designs which wow their consumers with fresh-looking profiles and vibrant colours combination. Besides, we developed a completely new brand experience that would easily differentiate Playful Tonight amongst fierce competitors.
The result is nothing but amazing, Playful Tonight’s new product packaging immediately stood out from the competition while generating amazing sales. Feedback from their consumers has been phenomenal until today.