Isuzu – Forward


Isuzu – Forward


print design . poster . billboard . art direction



Isuzu has come a long way since it was founded in 1916. It has made its mark as a leader for diesel engines and commercial vehicles. Besides, Isuzu Malaysia Sdn. Bhd. (IMSB) is officially rank as ‘number 1 in the country’. The company is famously known as its safety, quality assurance, and outstanding yet environmentally-friendly performance. Furthermore, its trucks that variates between light to heavy-duty jobs are suitable for all kinds of business that may be challenging.

Design Inspiration

In this poster, we focus on Isuzu Forward, the best truck in its class. Graphic designers of Caveman Group decide to use a cool-tone palette to highlight the features of Forward. However, the headings and subheading color schemes vary between light and dark colors. So, the information about the truck can easily be seen by audiences. As for its background’s design, we choose a wide and clear road to easily point out the medium-duty truck with a sleek design.


Basically, we elaborate on the features of Isuzu Forward, which built for productivity, suitable for both commercial and industrial use. Additionally, our designers have also included the safety features and recognition of the truck for further emphasis on its quality and performance.

As A Result

IMSB received an increase in consumer trust and satisfactory feedback after the poster was published. During the drafting stage of this project, our designers made sure to prioritize the viewpoint of Isuzu consumers, as they prefer concise information about a product. From there, our design team decided to focus on the clear and notable features of the Forward. We point out its specialties of safety features and durability. This way, it is more direct and easier for customers to get to know the Isuzu Forward.

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