print design . poster . art direction
Isuzu is one of the largest manufacturers of light, medium and heavy-duty commercial vehicles worldwide founded in 1916. Since August 1959, the ELF truck has become a firm favorite internationally in the light-duty truck segment. Celebrating the 60th anniversary of its best-selling Lightweight Duty Truck, Isuzu Malaysia wishes to creates a campaign that features their products and services of printed art design, poster and billboard.
60TH ANNIVERSARY CELEBRATION
There’s never been a more important time for Isuzu to connect with their consumers. Our ideas focused on creating a great impact, vibrant, and engaging design to bring the “60th Anniversary Celebration” to life.
Combining the anniversary titles and their product with a bright color palette we have created a design that is bold, celebratory and optimistic.
From that, we have successfully created a long-lasting impression and contributed to a conceptual design, that works best to elevate Isuzu in the marketplace and various truck categories.
The resulting poster has been very well received and manages to convey the exclusiveness of Isuzu’s trucks and to celebrate an amazing anniversary with their consumers.