advertising - branding

-

GOLDEN STEEL

client

Golden Steel

services

branding . identity . art direction . logo design . print design

year

2019

Golden Steel is a well-known Steel Products Supplier in the state of Kuala Lumpur and Selangor since 2016. With years of experience, the company provides high-quality secondary steel sheet products such as door frame, racking, electrical panel and security door.

 

With their professional skills, experience in materials and streamline processes of high-quality work, Golden Steel offer a tailor-made solution which satisfies all their customers’ demand from various industries.

Before

After

LOGO Design Inspiration

We have put in extensive creativity in terms of visual hierarchy and design elements. The logo is inspired from a combination of “round shape steel sheet” + “the word of GS” + “the colour of gold”. It emphasizes the core identity of the company and the services they provided. The colour scheme of gold is highlighted and customized to align with the brand name “Golden Steel”.

 

By using a different design approach, we create an 18 °C of bevelled edge on the logo. “18 °C” can loosely be translated to Cantonese means “to be prosperity”. In the perspectives of Chinese, the logo itself can also bring the meaning of wealth and fortune. Moreover, the refined metallic look of the logo preserving the minimalist elements and also with a touch of Chinese culture message.

WE CHANGE

We worked closely with our client throughout the whole process. After understanding the brand identity, we decided to modernize golden steel’s brand image to keep up in the modern era. From their logo designs, printed materials and corporate website, we help them to enhance and strengthen the entire corporate brand identity and image suite.

RESULTS

We successfully establish a high-quality corporate presence that enable Golden Steel to stand out from the crowd, yet remain consistent with their brand core identity. Besides, Golden Steel receives higher brand lift and awareness after our work.

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